Wendy’s is proceeding with a massive plan to close hundreds of its restaurants throughout the United States. The fast-food company confirmed that it would shutter about 5% to 6% of all stores during the first half of the year. The company is working more broadly to strengthen its financial footing after suffering heavy revenue declines over the past year. Shutting stores that aren’t pulling in enough cash could help shore up the overall business, according to the company.
- Wendy’s plans to cut hundreds of stores by the middle of 2026.
- Roughly 6% of all restaurants target closing.
- Same-store sales fell more than 11 per cent last quarter.
- The company is targeting everyday value meals.
- An official list of specific locations has not yet been announced.
Breaking news: The fast-food chain Wendy’s recently discussed its plan to close restaurants. In a meeting, company leadership said hundreds of locations are not hitting profit targets. The closures are not a stitch-in-time measure but part of a turnaround plan discussed already late last year. The chain plans to relocate from stores that are consistently underperforming in order to remain competitive in a difficult market.
Dozens of stores had already been in the process of closing over the last few months of 2025, interim CEO Ken Cook said. As of the end of last year, Wendy’s had just under 6,000 restaurants operating in the United States. But the financial information suggests that many of these spots are only barely managing to draw a crowd. By collaborating closely with the local people who own and operate these franchises, the company is determining which buildings to keep open and which are costing too much money in upkeep.
However, the major reason for such radical changes is a drop in sales. In the last part of 2025, comparable store sales dropped more than 11%. When you looked across the entire year, the numbers were down significantly there as well. This indicates that fewer people are dining at Wendy’s compared to previous years. Analysts say that high prices throughout the food industry have prevented many families from going out to eat as much as they once did.
To address these issues, Wendy’s is rethinking how it promotes its food to the public. Once upon a time, the company made heavy use of special issues that in some cases were available online only for limited periods and generally did not last long. Now, the leadership wants to concentrate on everyday value items that remain on the menu at a steady price. By offering trustworthy, less expensive alternatives, they hope to bring back customers who are concerned about their own spending and inflation.
One of the major elements of this new approach has been the Biggie meal deals. In January, the company broadened those options even further by adding price points like a four-dollar snack version and an eight-dollar bundle. The idea behind these deals is to stand out among other fast-food chains that are also vying for budget-minded diners’ business. The company aims to curb falling sales and revive growth by lowering prices on the menu.
While the news of closings may not sound good, the company is looking for success in some targeted areas. For instance, a new product called Tendys, chicken tenders made from breasts rather than processed meat and bone, has been selling very strongly despite the fall in store traffic generally. This means there’s still appetite for novel and tasty menu offerings. In the future, Wendy’s will reinvest some of the money saved by closing crap stores into these good products and great-performing locations
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