Cadbury is spending $150 million to open a chocolate visitor hub in Hobart, Tasmania. The facility combines a tasting lab, a build‑your‑own‑bar studio and a retail emporium, creating ticket, retail and food‑service revenue streams. By anchoring the brand in a high‑traffic tourism market, Cadbury aims to boost conversion rates, diversify its sales mix and provide a replicable model for other legacy brands seeking experiential growth.
TOURISM
Cassandra Sasso: The Path to Sustainable Travel with Wander
As the founder and CEO of Wander, Cassandra Sasso combines her years of design expertise with a passion for sustainability to create a travel experience like no other. Under her guidance, Wander has become synonymous with eco-conscious luxury, offering breathtaking…