AB InBev Wins Live Nation UK Beer Deal
AB InBev Live Nation deal makes Anheuser-Busch InBev the exclusive beer and cider partner for Live Nation’s UK portfolio of festivals, venues, and outdoor shows. The agreement covers more than 20 major music festivals and all Academy Music Group venues, including events such as Reading & Leeds, TRNSMT, and Glasgow Summer Sessions. Brands including Budweiser, Stella Artois, Corona, and San Miguel will be supplied across Live Nation’s UK operations, with the partnership focusing on on-site availability, branded activations, and integrated fan experiences.