Flipkart Partners with Netflix to Reward Loyalty Members
Synopsis
Flipkart will offer eligible Plus members a 30-day Netflix Mobile subscription from August 1 as it strengthens customer loyalty amid intense e-commerce competition.
Key Highlights
- Flipkart has partnered with Netflix to offer a mobile streaming subscription for eligible loyalty members.
- Customers who meet monthly order requirements will get a 30-day Netflix Mobile plan.
- The tie-up comes as India’s e-commerce market grows increasingly competitive, with both companies looking to drive repeat purchases.
Walmart-owned Flipkart has teamed with Netflix to offer mobile streaming subscriptions for free each month as a reward to eligible customers who make select purchases through its loyalty programme, called Flipkart Plus.
This move is part and parcel of how India’s e-commerce companies are looking at increasingly using loyalty programmes to push repeat purchases with competition in online retail and quick commerce heating up.
How the Offer Works
As part of the partnership, Flipkart Plus members will receive 30 days free Netflix Mobile Subscription when they make four qualifying orders (of ₹299 or more) within a calendar month across Flipkart, Flipkart Grocery or Flipkart Minutes. The offer will come into effect on August 1.
Competition and IPO Plans
Through Flipkart Minutes, the company has entered into groceries and rapid delivery rivaling both Amazon in e-commerce and Blinkit, Zepto, Swiggy Instamart & BigBasket in QCommerce.
This year, Flipkart moved its holding company from Singapore to India in preparation for a public listing on Indian stock exchanges. The company is eying a Mumbai IPO before March 2027, but the offering size and valuation have not yet been determined.
Source: Reuters
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