Amazon Revamps Prime Video to Put AI at the Centre
Synopsis
Jeff Bezos has pushed Prime Video to overhaul its streaming service with AI-powered recommendations, a redesigned home page and deeper Alexa integration under the internal Lighthouse project.
Key Highlights
- Jeff Bezos has pushed to revamp Prime Video with AI in mind.
- Lighthouse, an internal project aimed at showcasing Amazon AI abilities.
- Amazon has been testing AI-driven recommendations and revamped home page
Amazon founder & Executive Chairman Jeff Bezos urged Prime Video to remake its streaming service with an eye on AI. The internal project was branded Lighthouse and is meant to showcase Amazon’s AI power for the more than 200 million Prime Video users.
AI-Powered Redesign
As for the project itself; it integrates AI capabilities that enhance film and TV recommendations by understanding user preferences and reacting to spoken requests.
Amazon is reimagining the home page for Prime Video as well, including a version that might include AI-generated recommendation tiles like action movies from the 1980s and Christmas rom-coms. The standard search and place for highlighting new titles and live games will be retained.
Testing Underway
Amazon is currently rolling out a version of the redesign to a limited number of users, but its final design will likely be very different. The company is also working on integrating its Alexa voice assistant into Prime Video’s search feature.
Source: Reuters
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