Japanese multinational automotive manufacturer, Toyota Motor Corporation, on Wednesday confirmed that it has started production at a new $13.9 billion battery plant in the United States’ North Carolina.
Apart from this, the Japanese auto major also confirmed its plans to make an investment of up to $10 billion more over the next five years. The North America CEO of Toyota Motors, Tetsuo Ogawa, referred to this new investment as a pivotal moment. However, it didn’t release details about the increased investment.
Earlier in December 2021, Toyota Motor Corporation had announced that it would build a new $1.29 billion battery plant for electrified vehicles in North Carolina. Among other details, the Japanese automaker had said that the new plant would generate 1,750 jobs in its Greensboro facility in central North Carolina.
Scheduled through 2031, the investment is expected to produce enough lithium-ion batteries for 200,000 all-electric and plug-in hybrid electric vehicles. Also, the firm had plans to expand production to up to 1.2 million vehicles per year.
As per reports, the new Toyota plant is being partially funded from a previously announced investment, which amounts to approximately $3.4 billion. The announcement was made by Toyota in early October.
The firm had planned the new plant to be powered completely by renewable energy, as it has committed to reaching carbon neutrality for its vehicles and operations by 2050.
Market Share:
Toyota is considered to be a leader in hybrid sales in the US market, and Motor Intelligence data predicts the market share of the firm may rise to 51 per cent through the third quarter of 2025.
Meanwhile, Toyota’s US sales surged 9.9 per cent through the third quarter of 2025, as the firm sold over 1.3 million vehicles.
Trump’s Claim:
The recent announcement by the auto major is contradictory to the United States President’s claim, where he said Toyota would invest $10 billion in the US. Speaking to reporters at October end, Toyota executive Hiroyuki Ueda said that they have made no such explicit promise about an investment of that size.
With the entire automotive industry trying its best to navigate production plans amid regulatory changes impacting EVs, Toyota’s recent announcement is a sign of relief for both the US and Japanese economies.
It is to be known that the US has imposed a 15 per cent tariff rate for Japan, which experts view may complicate the U.S.-Japan alliance.
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