American Exchange Group agrees to buy Allbirds assets for $39M
Synopsis
American Exchange Group has agreed to acquire the assets of sneaker brand Allbirds for $39 million. The deal comes after declining revenue and continued losses reported by the company in 2025 and is expected to close in the second quarter of 2026, subject to shareholder approval.
American Exchange Group has agreed to buy the assets of footwear brand Allbirds for $39 million. The deal follows declining revenue and continued losses reported by the company in 2025.
Key highlights
- American Exchange Group agreed to acquire Allbirds assets in a $39 million transaction announced March 31, 2026.
- The deal includes the brand, intellectual property, and selected assets and liabilities, subject to shareholder approval.
- Allbirds reported declining revenue and continued losses during 2025 before announcing the asset sale.
- The company operates in multiple international markets including Australia, the UK, Japan, and the United States.
American Exchange Group has agreed to acquire the assets of footwear brand Allbirds for $39 million, according to confirmed company disclosures released on March 31, 2026.
The agreement includes the Allbirds brand, intellectual property, and selected assets and liabilities. The transaction still requires shareholder approval and is expected to close in the second quarter of 2026.
Allbirds said its board approved the sale unanimously. The company also confirmed it plans to distribute the remaining proceeds to shareholders after the transaction is completed.
Sale follows declining revenue
The deal comes after a period of falling sales and continued losses at the company. Financial filings show first-quarter 2025 revenue dropped to $32.1 million, down more than 18% from a year earlier.
Second-quarter revenue declined again to $39.7 million, down over 23% year-on-year. The company had already begun reducing costs and adjusting its international operations before announcing the sale.
Global operations included in the deal
Allbirds operates in several international markets including the United States, the United Kingdom, Australia, Japan, South Korea, Canada, and parts of Europe. The company sells its footwear through e-commerce, retail stores, and distributor partnerships.
Founded in 2015, Allbirds became known for casual footwear made using wool and plant-based materials. However, declining demand and restructuring efforts during 2025 led to the decision to sell its assets.
FAQs
Q1. What is the value of the American Exchange Group Allbirds deal?
The agreement values the Allbirds asset sale at approximately $39 million.
Q2. What assets are included in the Allbirds sale?
The deal includes the brand name, intellectual property, and selected assets and liabilities.
Q3. When will the Allbirds deal be completed?
The transaction is expected to close in the second quarter of 2026, subject to shareholder approval.
Q4. Why is Allbirds selling its assets?
The company reported declining revenue and continued losses during 2025 before announcing the asset sale.
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Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
