John Ternus Signals Bigger Apple TV Push
Synopsis
Apple's incoming CEO said the company will build on the momentum of its growing film and television business
Key Highlights
- John Ternus, Apple's chief executive dedicated to building out Apple’s entertainment business.
- Apple emphasised the success of its shows and films on Apple TV, including Ted Lasso, The Studio, CODA and F1.
- Apple will move forward on partnerships such that it can inject its unique innovation, CEO Tim Cook said.
Incoming Apple CEO John Ternus says he plans to capitalise on the company’s momentum in the entertainment business when he replaces Tim Cook in September.
In an interview at the premiere of the fourth season of Ted Lasso, Ternus noted that Apple has a lot of momentum with TV and film and it plans to keep expanding.
Building on Apple TV Success
In 2019, Apple launched its first original TV shows and films under the umbrella name of Apple TV+. The service was rebranded last year to Apple TV.
Titles announced by the platform included Oscar-winning film CODA, box-office hit F1 and Emmy-winning series The Studio and Ted Lasso.
Cook Highlights Future Partnerships
As part of the transition, Cook said he is passing on what he knows about how the entertainment business works to Ternus. Cook noted that Apple’s strategy is to make the best, not the most content.
He also said that Apple plans to remain open to future entertainment partnerships where it believes it can offer up some unique technology and innovation. To support his point, Cook claimed Apple partnered with Formula 1 and custom-built cameras in order to have the F1 movie provide in-car perspectives.
He noted that Apple will exclusively stream the Formula 1 races on Apple TV in the U.S. and offer leaderboards, updates and coverage through services like Apple News and others as well.
Source: Reuters
At Inspirepreneurs Magazine, covering entrepreneurship, business failures, and the human stories behind the world's most ambitious founders. She writes at the intersection of strategy and storytelling.
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