Robinhood begins beta rollout of in-app social trading network
Synopsis
Robinhood has begun beta testing a new social trading feature that allows users to share trades, follow other investors, and interact inside the app. The rollout is currently limited to a small group of users but is expected to expand soon. The launch follows strong financial performance in 2025, including revenue growth, rising funded customer accounts, and continued increases in platform trading activity.
Robinhood has started beta testing a new social trading feature that allows users to share trades and follow other investors inside the app. The rollout is currently limited but will expand gradually. The launch comes after the company reported strong financial results and continued growth in funded customers and trading activity.
Key Highlights
- Robinhood begins beta testing of in-app social trading feature with limited early access.
- About 1,000 users currently have access, with another 10,000 expected to join soon.
- Users can share trades, follow investors, and execute trades directly from posts.
- Launch comes after strong 2025 revenue and continued growth in funded customer accounts.
Robinhood has started testing a new social trading feature that allows users to share trades and follow other investors directly within its app. The rollout is currently limited and is being expanded in phases before a wider release.
The beta version has been made available to about 1,000 users who attended the company’s investor event in 2025. Reports indicate that another 10,000 users are expected to gain access in the coming weeks as the company continues testing the feature.
Trading activity moves inside the app
The new feature allows users to create profiles, post updates about their trades, follow other traders, and comment on market activity. It also allows users to place trades directly from posts that appear in their feed.
The company has said the goal is to shift trading-related conversations into a verified environment inside the app rather than relying on external social platforms where user identities are not always confirmed.
Launch follows strong financial results
The rollout comes after the company reported strong financial performance in 2025. Full-year revenue reached about $4.5 billion, with more than $1.2 billion generated in the fourth quarter alone.
Recent operating updates also show continued growth in funded accounts, which have crossed 27 million. Platform assets have also increased significantly over the past year, supported by strong trading activity.
Part of a wider industry shift
The beta launch shows a broader trend in the retail trading sector, where platforms are adding community-based features to keep users engaged. Social-trading tools are becoming more common in the United States and parts of Europe as retail participation in markets continues to grow.
The company has said the feature will be expanded gradually after the beta phase, depending on user feedback and performance.
FAQs
Q1. What is Robinhood’s new social trading feature?
It is a beta feature that lets users share trades, follow other investors, and interact inside the app.
Q2. Who can access the social trading feature right now?
Access is currently limited to a small group of users, starting with about 1,000 early participants.
Q3. When will the feature be available to all users?
The company plans to expand access gradually after the beta phase based on user feedback and testing results.
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Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
