Meta Threads has passed 400 million monthly active users as of August 2025, marking one of the biggest milestones in the app’s short history. The Threads app’s growth is narrowing the gap with X, the platform known as Twitter, which still has around 600 million monthly users.
Instagram head Adam Mosseri announced the news this week, calling the thread’s journey quite the ride. He said the app began as a fun experiment, complete with Twitter, but has become a place for conversation and sharing ideas now. The latest Meta threat milestone comes after adding 15 million new users in just three months. In April 2025, Mark Zuckerberg said that threads had already reached 350 million monthly active users.
Competition Heats Up Between Threads and X
While X still has a bigger user base, the Threads vs X competition is getting tighter, especially on mobile. Data from similar web shows Threads has 115.1 million daily mobile users, but this number fell by more than 15% compared to last year.
The number shows a clear shift in how people use social media, with Meta social media growing the field with its mobile-first strategy. On Desktop, Meta is far ahead with 148.8 million visits in June, and threads only had 6.9 million.
New Features Boost Threads App Growth
The sharp rise in Threads app growth comes after Meta brought out many new features in 2025. Threads now has direct messaging, custom feeds, AI-powered tools, and integration with Fediverse, letting it connect to decentralised platforms like Mastodon. The app also began ads worldwide, which is its first move towards making money.
A big part of success is the easy link with Instagram. New users can instantly follow people they already know on Instagram, making the onboarding process fast and simple. Threads made history in July 2023 by gaining 100 million users within five days.
FAQs
- How many people use Threads now?
Around 400 million users use Threads now.
- What are the new features on Threads?
Threads have direct messaging, AI tools, and fediverse integration as new tools.
- Is Threads better than X?
While threads were made to compete with X, the platform has now made its own space in social media.
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