Apple CEO Tim Cook has stated that Apple is now open to AI acquisitions in order to accelerate the company’s plans. This is significant Apple AI news since Apple is typically cautious and methodical when it comes to acquiring other companies.
The announcement was made on Apple’s Q3 2025 earnings call. Cook said Apple AI is highly crucial for the future and Apple is significantly investing in this space. Apple has already acquired seven smaller firms in 2025, but now Cook says bigger Apple AI deals could also be on the cards. This is viewed as a reaction to pressure from Wall Street to accelerate in AI.
Apple AI Acquisition Plans and Why Big Deals Are In the Works
This Apple AI acquisition report is on the heels of investors believing Apple is lagging behind Microsoft, Google, and Meta in AI. Wedbush Securities analysts have gone so far as to say Apple needs to acquire Perplexity AI, a trendy conversational search business.
Perplexity AI is worth 14 to 18 billion dollars. If Apple is making this acquisition, it would be Apple’s largest acquisition ever. Apple’s largest acquisition presently is Beats in the year 2014 for 3 billion dollars.
As reported, Apple has already had internal discussions regarding Perplexity AI. The analysts assume that such a deal would strengthen Apple in the race against AI and would also make the company’s share price increase.
Problems and Stress on Apple AI Strategy
Although Apple AI news is getting popular, the company has encountered some major issues with its AI operations. Some of Apple’s top AI talent has defected to Meta. “Apple Intelligence” features launched last year did not receive very robust critiques, and Siri updates have been rescheduled until 2026.
The second challenge is that Apple is reliant on its search agreement with Google, which could be impacted by new government and legal regulations. If that agreement is disrupted, Apple will have to have its own robust AI tools.
Tim Cook’s assertion indicates that Apple is shifting away from its previous approach. Rather than creating everything in-house, Apple now appears willing to acquire AI firms. With Apple’s stock plummeting over 15% in 2025, this can assist the company in introducing new technology quickly and making up for the AI race.
FAQs
1. What did Apple CEO Tim Cook state on AI acquisitions?
Tim Cook stated that Apple is willing to acquire AI businesses to accelerate its plans, a shift from Apple’s typical strategy.
2. Why is Apple considering AI acquisitions now?
There is investor and analyst pressure that believes Apple is lagging behind in AI relative to Microsoft, Google, and Meta.
3. Which AI firm is Apple reportedly interested in?
Apple reportedly has internally discussed acquiring Perplexity AI, a conversational search startup valued at approximately 14-18 billion dollars.
4. How has Apple performed in AI so far?
Apple launched Apple Intelligence last year, but reviews were mixed, and many experts have left. Some upgrades, like Siri improvements, have been delayed to 2026.
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