Rokid launches AI smart glasses in Australia with ChatGPT, Gemini integration
Synopsis
Chinese AR and AI hardware company Rokid has entered the Australian market with its smart glasses range, including AI-powered wearable devices supporting ChatGPT and Google Gemini.
Chinese augmented reality and AI hardware company Rokid has officially launched its AI-powered smart glasses in Australia as competition intensifies in the emerging wearable AI market. The company introduced its product lineup during a Sydney showcase event held for local media, retailers and business partners, marking its latest international expansion alongside local distributor 360 International Trading. Rokid said its products are now available across more than 100 countries and regions globally, with international business growth rising 300% year-on-year.
Key highlights
- Rokid launches AI smart glasses in Australia
- Devices support both OpenAI ChatGPT and Google Gemini
- Local rollout backed by distributor 360 International Trading
- Smart glasses offer live translation across 89 languages
- Australian pre-orders start at AUD $999
Smart glasses arrive in Australia
The flagship product launched locally is Rokid Glasses, a 49-gram wearable device designed to resemble standard everyday eyewear.
The glasses feature:
- Dual-eye Micro-LED displays
- A 12MP first-person camera
- Open-ear speakers
- Four microphones
- IPX4-rated water resistance
Users can take hands-free photos and 1680P video, access notifications, listen to music and interact with a built-in AI assistant directly through the glasses.
Rokid also said the device supports real-time translation across 89 languages using live subtitles.
ChatGPT and Gemini support
Rokid said its smart glasses support multiple large language models, including:
- OpenAI’s ChatGPT
- Google Gemini
The company described the approach as an “open AI ecosystem” designed to avoid locking users into a single AI platform.
The glasses also support:
- Voice-controlled navigation
- Object recognition
- Text recognition
- Augmented reality features
Users can additionally attach prescription and astigmatism lenses using a magnetic clip-on system.
Wider product ecosystem
Rokid also introduced additional products aimed at entertainment and spatial computing.
Rokid AR Spatial includes a companion station designed for:
- 3D cinema viewing
- Spatial media capture
- Console gaming
Meanwhile, Rokid Glasses Neo is positioned as a lighter consumer-focused version with swappable lenses, multiple colour options and enhanced audio interaction.
The company said it has built an ecosystem of more than 30,000 XR developers and partners globally working on applications across:
- Translation
- Accessibility
- Productivity
- Entertainment
- Workplace solutions
Australia expansion plans
Rokid said Australia represents a key market as consumers increasingly adopt AI-enabled devices and wearable computing technologies.
“At Rokid, we believe the next evolution of computing will happen through intelligent wearables that seamlessly integrate into everyday life,” said Rokid Global General Manager Zoro Shao.
“Australia is an important market for us as consumers increasingly look for technology that feels intuitive, immersive and human-centred.”
360 International Trading director Peter Zhuang said the company had monitored Rokid’s momentum in overseas markets before bringing the products to Australia.
“Smart glasses have often felt like a concept rather than an everyday product, Rokid changes that,” Zhuang said.
Pricing and availability
Australian pre-orders for Rokid Glasses begin at AUD $999, compared with a standard retail price of AUD $1,099.
The pre-order bundle includes:
- A battery capsule
- Clip-on sunglasses
Products sold in Australia will carry a one-year warranty and be distributed through authorised local retailers.
Founded in 2014, Rokid develops AI and augmented reality hardware and software for consumers, developers and enterprise customers.
What Happens Next
Rokid is expected to expand local retail distribution and potentially push further into enterprise and workplace applications in Australia as adoption of AI-powered wearable devices accelerates globally.
The company also plans to continue growing its developer ecosystem and AI platform integrations across consumer and business use cases.
FAQs
Q1: What is Rokid?
Rokid is a Chinese augmented reality and AI hardware company that develops smart glasses and wearable computing devices.
Q2: What products has Rokid launched in Australia?
The company launched its Rokid Glasses smart eyewear range alongside additional AR and spatial computing products.
Q3: Which AI models do Rokid glasses support?
Rokid glasses support both ChatGPT from OpenAI and Google Gemini.
Q4: How much do Rokid smart glasses cost in Australia?
Pre-orders start at AUD $999, while the standard retail price is AUD $1,099.
Q5: What features do Rokid smart glasses include?
Features include AI assistance, live translation, AR functions, hands-free video recording, object recognition and voice controls.
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