Google, Meta and TikTok Face EU Complaints Over Alleged Failure to Stop Financial Scam Ads

Google, Meta and TikTok Face EU Complaints Over Alleged Failure to Stop Financial Scam Ads

May 21, 2026 9:42 PM IST
Category Business

Synopsis

Google, Meta, and TikTok are facing formal complaints from European consumer organisations over allegations they failed to properly remove financial scam advertisements from their platforms. The complaints were filed under the European Union’s Digital Services Act, which requires major online platforms to tackle illegal and harmful content more aggressively. Consumer groups claimed nearly 900 suspicious ads were reported over recent months, but many reports were either ignored or rejected. Regulators are now being urged to investigate possible rule breaches and consider penalties. The case adds to increasing global pressure on Big Tech companies to improve online user safety protections.

The EU has filed complaints against Google, Meta Platforms and TikTok for failure to promptly remove financial scam ads aimed at users in Euro

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Chapter one

Key Highlights

  • Google, Meta and TikTok complaints filed by EU consumer groups
  • Complaints Draw Attention To Alleged Financial Scam Advertising
  • Reportedly nearly 900 suspicious ads were identified
  • Many reports were ignored, consumer groups say
  • Regulator may look into possible breaches of the Digital Services Act
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Chapter two

EU consumer groups file complaints on Big Tech business

Consumer organisations across Europe filed official complaints against Google, Meta Platforms and TikTok on Thursday, claiming the companies did not do enough to restrict users from being defrauded online. The European Consumer Organisation and 29 member organisations in 27 EU countries filed the complaints under the Digital Services Act (DSA), a new pan-EU law on large tech platforms. The legislation imposes more extensive obligations on major online platforms to eliminate unlawful and abusive content from their services.

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Chapter three

Scam Advertisements Weren’t Removed Properly, Consumer Groups Say

Between December last year and March this year, the consumer rights groups said they reported close to 900 ads that could breach EU laws. The platforms only removed 27% of scam ads that were reported, while nearly half (52%) were ignored or rejected. BEUC Director General Agustín Reyna stated that the companies had not taken enough steps to detect and remove fraudulent financial promotions, instead exposing millions of users to scams, with significant loss of savings.

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Chapter four

Regulators Could Investigate These Major Penalties

All of these complaints are part of a growing push to strengthen protections for users who may encounter harmful material, scams and at-risk users or accounts on major technology firms. Consumer groups have called on the European Commission and national regulators to decide if there were Digital Services Act breaches, and penalise those companies accordingly. 

FAQs

1.The Complaint targets which companies? 

The complaints are made against Meta, Google and TikTok by European consumer groups. 

2. What are the complaints about?

The complaints were filed because the platforms inappropriately left up certain advertisements for financial scams.

3. Who filed the complaints?

Complaints are filed by the European Consumer Organisation(BEUC) and 29 member groups.


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Shivangi
Written by Shivangi

At Inspirepreneurs Magazine, covering entrepreneurship, business failures, and the human stories behind the world's most ambitious founders. She writes at the intersection of strategy and storytelling.