Snapchat has disabled more than 415,000 accounts linked to users under the age of 16 in Australia, as social media companies move to comply with the country’s new age-restriction law. The enforcement action follows the rollout of legislation requiring platforms to prevent children from holding social media accounts, with penalties for companies that fail to take adequate steps.
Snapchat said the blocked accounts were identified using a mix of user-reported age data, behavioural signals, and age-detection technologies. The removals reflect enforcement activity carried out since Australia’s minimum age rules came into effect in December 2025.
The company noted that additional underage accounts continue to be flagged and restricted on an ongoing basis as part of compliance checks. Snapchat emphasised that the figure represents confirmed actions taken in Australia and not a global total.
Australia’s New Social Media Age Rules
Australia’s Online Safety Amendment (Social Media Minimum Age) Act requires major platforms to take “reasonable steps” to ensure users are at least 16 years old. Companies that fail to comply risk fines of up to A$49.5 million.
The legislation is the first of its kind to impose a nationwide ban on under-16s holding social media accounts, placing Australia at the centre of a global debate on children’s online safety and platform responsibility.
Snapchat acknowledged that current age-assurance tools are imperfect. Technologies such as facial age estimation and self-declared birthdates can be inaccurate, sometimes misclassifying users by several years.
The company said these limitations mean some underage users may still bypass restrictions, while some legitimate users could be incorrectly blocked. Snapchat has argued that platform-level enforcement alone cannot fully address the challenge.
In statements accompanying the disclosure, Snapchat said it supports efforts to improve online safety but does not believe an outright social media ban for under-16s is the most effective solution.
The company has urged Australian regulators to require app stores and device manufacturers to play a greater role in verifying users’ ages before apps are downloaded, describing this as a more consistent and scalable approach.
Snapchat also reiterated that it is primarily a messaging service used to communicate with friends and family, rather than a public broadcasting platform.
Broader Impact on Platforms and Users
Australia’s eSafety regulator has reported that millions of underage accounts have been blocked across multiple platforms since the law took effect, indicating widespread industry compliance.
For families and young users, the crackdown has reshaped access to popular social platforms, while raising concerns about whether children may migrate to less regulated or overseas services not covered by the law.
Social media companies operating in Australia are expected to continue refining age-detection systems and reporting compliance activity to regulators. Authorities may also review whether additional measures, including app-store-level verification, are required.
As enforcement continues, Australia’s approach will remain a closely watched test case for how governments and platforms balance child safety, privacy, and access to digital services.
Key Highlights
- Snapchat blocked 415,000 underage accounts in Australia
- Action follows new law banning social media use for under-16s
- Platforms face fines of up to A$49.5 million for non-compliance
- Age-verification limits remain a key challenge
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