Australia’s Nines Scores Netball Rights For Next 5 Years
Synopsis
Nine has announced a landmark five-year partnership with Netball Australia, securing exclusive rights to the sport from 2027 to 2031. The agreement ensures that Suncorp Super Netball, all Australian Diamonds matches, and the 2027 Sydney World Cup will be broadcast across Nine's TV and streaming platforms. This major investment highlights the rising value of women's sport and aims to provide fans with better access to free-to-air coverage. The deal solidifies Nine's status as a top destination for Australian families and sports fans.
Nine signed a new five-year deal with Netball Australia to broadcast the sport from 2027. This partnership will allow millions of fans and families, to watch major games conveniently from their homes across Australia.
Key Highlights
- Includes Suncorp Super Netball & all Australian Diamonds games
- Nine will also show the 2027 Netball World Cup in Sydney
- Games will be broadcast on Channel 9, the 9Now app and Stan Sport
- Netball is Australia’s most popular female team sport, played by over a million athletes
- Free access to big finals and national team matches
Netball Stays on Nine in Major New Deal
Nine has signed the rights to be netball’s home from 2027 until 2031. This also allows fans to track the full journey of their favourite players from local Super Netball through to the international stage with the Australian Diamonds. Holding onto these rights is a major investment in women’s sport by Nine and it knows netball resonates with seven out of 10 Aussie households.
Games for Fans and Families
This new strategy sees Nine delivering the most netball coverage ever across its free-to-air networks and streaming apps. Fans will be able to watch selected Super Netball games each week free of charge, as well as every match in the Finals series. Plus, every game of the Australian Diamonds and the publishers’ key matches at the 2027 World Cup, including the semi-finals and final, will be free to watch for everyone.
To lure more viewers in, it was a partnership as game-changing as the sport itself. For businesses and advertisers, netball is a safe space to connect with women and families who account for 85 per cent of daily household expenditures. Those who lead netball in this country are telling us it is a resounding win, too, because it means the sport will have the financial backing required to fund it through clubs and at a national level without compromising the cultural place of our game.
A Powerful Program of Australian Sport
This agreement adds netball to Nine’s portfolio of iconic sports including the NRL, tennis and the Olympic Games. In the new structure, you have a clear five-year plan that has provided the sport with building blocks to improve relationships between players and fans. They want to make sure it is possible for every young girl in Australia who plays netball to watch her heroes on television, and they hope that such exposure will help inspire the next generation of sports stars.
FAQs
- When does the new deal go into effect?
The new five-year agreement will take effect January 1, 2027.
- Will I have to pay to watch the Diamonds play?
No, every Australian Diamonds international will be free-to-air (in Australia).
- Why is this deal significant to netball?
It provides long-term funding for the sport and ensures that the most significant games remain on free-to-air television for families.
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