Spotify and Liquid Death Launch Limited Eternal Playlist Urn Speaker
Synopsis
Spotify has partnered with Liquid Death to release a limited-edition cremation urn featuring a built-in Bluetooth speaker that streams music playlists. Announced February 24, the “Eternal Playlist” urn connects directly to Spotify. The launch aligns with Spotify’s reported 602 million monthly active users and €3.4 billion in recent quarterly revenue, as global music streaming revenues continue to grow through paid subscription services.
Spotify and Liquid Death have launched a limited-edition cremation urn with a built-in Bluetooth speaker that streams Spotify playlists. Announced February 24, the product combines memorial design with music playback. Spotify recently reported 602 million monthly active users and quarterly revenue of €3.4 billion.
Key Highlights
- Spotify and Liquid Death launched a limited Bluetooth speaker cremation urn.
- The “Eternal Playlist” urn streams music directly via Spotify connectivity.
- Spotify reported 602 million monthly active users in latest earnings.
- Global music streaming revenue exceeded $28 billion in 2023.
Spotify has partnered with Liquid Death to introduce the Spotify Eternal Playlist Urn, a limited-edition cremation urn equipped with a built-in Bluetooth speaker that streams music from the Spotify platform. The product was announced on February 24 through Spotify’s official newsroom.
Only 150 units of the Spotify Eternal Playlist Urn are available in the United States, priced at $495 each. The urn includes a rechargeable Bluetooth speaker integrated into the lid and supports USB-C charging. Once paired with a smartphone or other compatible device, users can stream playlists directly from Spotify.
Alongside the physical product, Spotify has launched a digital feature in the U.S. called the Eternal Playlist Generator. The tool creates personalized playlists based on user responses and listening history, which can then be streamed through the urn speaker.
Limited Release Targets Streaming Audience
The collaboration combines Spotify’s music streaming service with Liquid Death’s brand identity. Liquid Death, founded in 2019, operates in the packaged water and beverage segment and is known for limited-run promotional products tied to marketing campaigns.
Spotify remains the largest global music streaming platform by subscribers. In its latest reported results for 2025, the company said it had 290 million premium subscribers and 751 million monthly active users. Spotify reported €13.2 billion in full-year revenue and €2.5 billion in operating income for 2025, according to its official financial disclosure.
Streaming Market Continues to Expand
The launch comes as the global music streaming market continues to grow. Industry data from the International Federation of the Phonographic Industry (IFPI) show that recorded music revenues reached $28.6 billion in 2023, with streaming accounting for the majority of total revenue. Paid subscriptions remain the primary source of streaming income worldwide.
Spotify and Liquid Death said the Eternal Playlist Urn is a limited campaign release and not part of Spotify’s core hardware business.
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Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
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