Samsung AI partnerships expand as company seeks new deals for Galaxy smartphones
Synopsis
Samsung Electronics is expanding Samsung AI partnerships as it explores agreements with artificial intelligence companies to strengthen the Galaxy smartphone ecosystem. The company is in discussions with developers including OpenAI and Perplexity about integrating additional AI tools into future devices. Samsung’s strategy focuses on supporting multiple AI systems within its Galaxy AI platform as smartphone makers increasingly compete through artificial intelligence features and software capabilities.
Samsung is pursuing Samsung AI partnerships with artificial intelligence companies to expand AI capabilities across its Galaxy smartphones. The company is exploring deals with developers including OpenAI and Perplexity to integrate additional AI tools. The move reflects growing competition in the global smartphone market as manufacturers focus on artificial intelligence features.
Key Highlights
- Samsung plans to expand Galaxy AI from 400 million to about 800 million devices.
- Samsung AI partnerships expand as company explores deals with OpenAI and Perplexity.
- Galaxy AI platform powers translation, writing assistance and AI search on Samsung smartphones.
- Smartphone makers increasingly compete through artificial intelligence features and software ecosystems.
Samsung Electronics is pursuing Samsung AI partnerships with several artificial intelligence companies as it looks to expand AI capabilities across its Galaxy smartphone lineup and strengthen its position in the global smartphone market.
The South Korean technology company has been in discussions with AI developers including OpenAI and the AI search startup Perplexity about integrating additional AI tools into future Galaxy devices. The talks are part of Samsung’s broader plan to bring multiple AI systems to its smartphones rather than relying on a single technology provider.
Samsung already uses Google’s Gemini models for several artificial intelligence features within its Galaxy AI platform. The company launched Galaxy AI in 2024 to introduce tools such as live translation, AI-powered search, and writing assistance on Galaxy smartphones and tablets.
Samsung AI partnerships shape Galaxy AI expansion
The push for Samsung AI partnerships reflects the company’s strategy to create an open artificial intelligence ecosystem across its devices. Executives have said Samsung is willing to collaborate with different AI companies if their technology improves features available on Galaxy smartphones.
Discussions with Perplexity include integrating the company’s AI search assistant into Samsung’s web browser and smartphones. Talks have also covered the possibility of an investment as part of a wider partnership.
Expanding Samsung AI partnerships would allow Galaxy devices to support several AI tools for tasks such as image editing, text generation, translation and web search.
Global smartphone market shifts toward AI
Artificial intelligence features are becoming increasingly important in the smartphone industry as manufacturers compete through software capabilities.
Apple became the world’s largest smartphone vendor by shipments in 2023, ending Samsung’s more than decade-long leadership. Chinese companies including Huawei, Xiaomi and Honor have also expanded competition in the premium smartphone segment.
Research firm Counterpoint Research has estimated that global smartphone shipments could decline around 12% in 2026, which would mark the lowest level for the market since 2013.
Samsung aims to scale Galaxy AI to hundreds of millions of devices
Samsung has said it plans to expand Galaxy AI across a large portion of its device ecosystem. The company previously stated that around 400 million devices already support Galaxy AI features.
Through expanded Samsung AI partnerships, the company aims to increase that number to approximately 800 million AI-enabled devices by 2026, covering smartphones, tablets and other connected products.
Samsung Electronics reported revenue of roughly KRW 258.9 trillion (about $200 billion) in 2025, supported by its semiconductor, smartphone and consumer electronics businesses.
FAQs
Q1. Why is Samsung pursuing AI partnerships?
Samsung is seeking AI partners to add more artificial intelligence tools and services to Galaxy devices.
Q2. Which companies is Samsung discussing AI partnerships with?
Reports indicate Samsung has explored discussions with OpenAI and AI search startup Perplexity.
Q3. How many devices currently support Samsung’s Galaxy AI features?
About 400 million Samsung devices use Galaxy AI features, with plans to reach 800 million by 2026.
Follow Inspirepreneur Magazine for the business news.
Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
You Might Also Like
Transforming Analysis into Action: The Power of Creative Thinking in Business Strategy
Over 70% of Japan Companies See Tariff Impact Within Expectations
