Meta is testing an AI shopping research tool designed to compete with ChatGPT and Gemini. The feature helps users research and compare products through generative AI. The development aligns with Meta’s broader artificial intelligence strategy. The company reported $134.9 billion in revenue in 2024, largely from advertising.
Key Highlights
- Meta is testing an AI shopping research tool to rival ChatGPT and Gemini.
- The feature helps users compare products and receive AI-generated recommendations.
- Meta reported $134.9 billion in revenue for full-year 2024.
- The company continues expanding AI infrastructure and generative AI services.
Meta Platforms Inc. is testing a new Meta AI shopping research tool designed to help users compare products and receive recommendations, according to a Bloomberg News report citing people familiar with the matter. The feature places Meta in more direct competition with AI assistants such as OpenAI’s ChatGPT and Google’s Gemini.
The tool is being developed within Meta’s artificial intelligence systems and is aimed at assisting users with product research before making purchases online. It is currently in testing, and the company has not announced a timeline for a broader release.
AI Shopping Moves Into Direct Competition
The Meta AI shopping research tool is expected to function similarly to rival chatbots that respond to user queries with product comparisons, summaries and suggestions. Generative AI systems, which create text-based answers based on prompts, are increasingly being used for online shopping assistance.
ChatGPT and Gemini already provide product research support in several markets, including the United States and parts of Europe. With this development, Meta is entering a space where conversational AI tools are becoming part of digital commerce.
Growing AI Use in E-commerce
Industry data shows that artificial intelligence adoption in online retail is expanding. Market research estimates that the global AI in the e-commerce sector is projected to grow steadily over the coming years, with North America currently holding a leading share, while Asia-Pacific markets are expected to see faster growth in adoption.
Meta has been increasing investment in AI infrastructure to support new tools across its platforms. For the full year 2025, the company reported revenue of about $200.97 billion, with the majority generated from advertising across its Family of Apps, which includes Facebook and Instagram.
The testing of the Meta AI shopping research tool reflects the broader competition among large technology companies to integrate AI services into consumer-facing platforms.
Quick FAQs
Q1. What is the Meta AI shopping research tool?
It is a generative AI feature designed to help users compare products and receive recommendations.
Q2. Who are Meta’s main competitors in AI shopping tools?
OpenAI’s ChatGPT and Google’s Gemini offer similar AI-based shopping assistance.
Q3. Is the Meta AI shopping research tool publicly available?
The feature is currently in testing, with no confirmed public launch date.
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