Google’s next Fitbit may not have a screen at all
Synopsis
Google is preparing a redesigned Fitbit band that removes the screen entirely and focuses on app-based health tracking. The device has already been teased publicly and is expected to launch in 2026 as part of Google’s broader wearable strategy.
Google is preparing a screen-free Fitbit device focused on app-based health tracking and subscriptions. The band has already been teased publicly and is expected to launch in 2026 as part of a broader wearable strategy shift.
Key Highlights
- Google preparing a Fitbit band without a display and focused entirely on app-based health tracking.
- Device expected to rely heavily on subscriptions rather than one-time hardware sales.
- Stephen Curry has already appeared wearing the new Fitbit band in a teaser video.
- Launch expected in 2026 as Google shifts its wearable strategy toward health-focused devices.
Google is preparing a redesigned Fitbit device that removes the screen entirely and focuses on app-based health tracking, according to reports citing people familiar with the product.
The device is being developed to compete with screen-free wearables such as Whoop, which have grown rapidly in recent years.
The new band will not show steps, time, or workout information on the wrist. Instead, users will access all health insights through the Fitbit mobile app, with the device designed mainly for passive tracking that runs automatically throughout the day.
Teaser video points to 2026 launch
The product has already been teased publicly. NBA player Stephen Curry appeared in a promotional video wearing a grey fabric band with an orange lining and referring to a “new relationship with your health.”
Google had earlier confirmed that new Fitbit hardware would launch in 2026 after a long gap without a major tracker update. The teaser suggests the device could be introduced in the coming months.
Subscription-based model at the centre
Reports say the new Fitbit device will rely heavily on subscriptions. Users are expected to purchase the band first, while advanced insights and personalised guidance will require a paid plan, most likely through Fitbit Premium.
The strategy reflects a broader shift in the wearable industry, where companies are moving from one-time hardware sales to recurring subscription-based services built around sleep tracking, recovery monitoring, and long-term health insights.
Growing competition in key markets
The timing of the new Fitbit band comes as screen-free wearables continue to expand globally, including in markets such as the United States, Europe, and Australia.
Whoop recently raised $575 million at a $10.1 billion valuation and now has more than 2.5 million members worldwide, showing strong demand for subscription-based health tracking devices.
The planned device also signals a broader shift in Google’s wearable strategy, with premium smartwatches positioned under the Pixel brand while Fitbit focuses more on long-term health tracking and subscription services.
FAQs
Q1. What is the new Fitbit device Google is preparing?
It is a screen-free fitness band designed to track health data through the mobile app instead of a display.
Q2. When will the new Fitbit band launch?
Google has already confirmed new Fitbit hardware will arrive in 2026, and the teaser suggests it could launch soon.
Q3. Why is Google launching a screen-free Fitbit?
The company is responding to growing demand for subscription-based health wearables such as Whoop.
Q4. How will the new Fitbit be different from older models?
Unlike earlier trackers focused on step counting, the new device is expected to focus more on sleep, recovery, and long-term health insights.
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Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
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