Apple, Netflix Partner to Stream Formula 1 Canadian Grand Prix
Synopsis
Apple and Netflix have reached a programming agreement that will see Netflix broadcast the Formula 1 Canadian Grand Prix. The arrangement expands Netflix’s live sports presence and builds on its existing Formula 1 content. Apple continues to grow its sports streaming portfolio following major league partnerships. Financial terms were not disclosed by the companies.
Apple and Netflix will collaborate to air the Formula 1 Canadian Grand Prix under a programming exchange agreement. Netflix will broadcast the race, expanding its live sports presence beyond documentary content. The deal reflects broader streaming investments in sports as Formula 1 continues to see audience growth in the United States.
Key Highlights
- Netflix to broadcast Formula 1 Canadian Grand Prix under Apple partnership.
- Deal structured as programming exchange between Apple TV+ and Netflix.
- Netflix expands live sports push beyond documentary programming.
- Formula 1 U.S. viewership has grown in recent years.
Apple and Netflix have entered a programming partnership that will see Netflix stream the Formula 1 Canadian Grand Prix live in the United States, while Apple TV+ retains full-season race rights, according to confirmed reports.
The agreement allows Netflix to carry the Canadian Grand Prix as part of a broader content exchange tied to Formula 1 coverage. Apple TV+ currently holds exclusive U.S. streaming rights to all 24 races in the 2026 Formula 1 season. Financial terms of the arrangement were not disclosed.
Live Race Access Expands on Streaming Platforms
The deal marks the first time Netflix will stream a live Formula 1 race in the U.S. The company already has an established relationship with the sport through its documentary series Formula 1: Drive to Survive, which returns for its eighth season this year.
Apple secured its Formula 1 rights agreement ahead of the 2026 season, taking over U.S. coverage as part of its broader push into live sports streaming. In addition to Formula 1, Apple holds a 10-year global streaming deal with Major League Soccer that began in 2023.
Formula 1’s Growing U.S. Audience
Formula 1 viewership in the United States has increased steadily in recent years. Industry data shows the 2025 season averaged roughly 1.3 million viewers per race on U.S. television, with several events drawing higher peak audiences. The Canadian Grand Prix is one of the longest-running races on the Formula 1 calendar.
Netflix reported revenue of $33.7 billion in 2023, reflecting continued growth in its subscription business. Apple reported total revenue of $383.3 billion in its fiscal year 2023, with services including Apple TV+, forming a significant part of its overall business.
In statements accompanying the announcement, both companies said the collaboration broadens access to Formula 1 programming for streaming audiences.
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Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
