Apple Inc. launches MacBook Pro with M5 Pro and M5 Max chips
Synopsis
Apple has launched new MacBook Pro laptops powered by its M5 Pro and M5 Max chips, starting at $1,099 in the United States. The updated models feature improved performance for artificial intelligence tasks and higher base storage. India pricing begins at Rs 2,49,900 for select variants. Apple reported $383.3 billion in fiscal 2023 revenue, with Mac contributing $29.4 billion.
Apple has launched new 14-inch and 16-inch MacBook Pro laptops with M5 Pro and M5 Max processors. The models offer enhanced performance, expanded memory and storage, and updated connectivity. U.S. prices start at $2,199. Deliveries begin March 11 in over 30 countries. Apple reported $383.3 billion revenue in fiscal 2023.
Key Highlights
- Apple launches new MacBook Pro with M5 Pro and M5 Max chips globally.
- U.S. pricing begins at $2,199 for 14-inch M5 Pro models.
- M5 chips feature 18-core CPU and enhanced AI compute capabilities.
- Base storage increased to 1TB for Pro and 2TB for Max configurations.
Apple Inc. has introduced a new MacBook Pro lineup powered by its latest M5 Pro and M5 Max chips, expanding its custom silicon range and upgrading base storage across configurations. The new MacBook Pro models are available for preorder and will begin shipping in multiple countries this month.
The updated MacBook Pro is offered in 14-inch and 16-inch versions. Apple said the M5 Pro and M5 Max processors are designed to deliver improved central processing and graphics performance, along with faster handling of artificial intelligence tasks compared with earlier Mac models. The chips integrate the CPU, graphics processor and memory into a single system, a design Apple has used since shifting away from Intel processors.
Pricing and availability across markets
In the United States, the 14-inch MacBook Pro with M5 Pro starts at $2,199, while the 16-inch version begins at $2,699. Models with the higher-end M5 Max chip start at $3,599 for the 14-inch and $3,899 for the 16-inch configuration. In the United Kingdom, pricing begins at £2,199. The laptops are also being rolled out in markets including India and other parts of Europe and Asia.
Apple has increased the base storage on the new MacBook Pro models, with M5 Pro configurations starting at 1TB solid-state storage and M5 Max models beginning at 2TB. The devices also support updated connectivity features, including newer wireless standards and expanded external display support.
Industry backdrop and company performance
The MacBook Pro update comes as the global personal computer market shows signs of stabilising after recent declines. According to the IDC Worldwide Quarterly Personal Computing Device Tracker report, PC shipments have seen a gradual recovery in several regions, including North America and parts of Asia-Pacific.
Apple reported $383.3 billion in revenue for fiscal year 2023, with the Mac segment contributing $29.4 billion, according to its annual filing. The new MacBook Pro models add to Apple’s broader hardware portfolio, which includes MacBook Air models recently updated with the standard M5 chip.
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Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
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