Xero Apologises Again as Accountants Push Back Over Automated Email
Synopsis
Xero apologised again after automated analytics emails reached business users directly, following separate criticism involving AI tools. The company reported NZ$2.75 billion revenue and 4.92 million subscribers in FY26.
Xero has apologized again to accountants and bookkeepers following the automated analytics email sent to the business users further adding to the criticism of the accounting software company in its recent communication.
The apology comes as the result of another conflict over the use of AI tools and Xero data in a sponsored social media post with UK influencer Amelia Sordell.
Automated analytics email draws accountant complaints
Users that accessed Xero Analytics through their dashboards were sent a monthly email by Syft, Kate Hayward, Xero UK managing director, said.
The message was sent from an address that is connected to the Xero account. Hayward said that the emails were not designed to circumvent bookkeepers or accountants but that there are concerns the process would disrupt close bonds between advisers and their clients.
Users can opt out of the automated analytics emails through their dashboard settings, according to Xero.
Xero apology came soon after the company apologized for the sponsored social media post that was removed later following the accountant and bookkeeper's criticism of the post.
Xero reaches 4.92 million subscribers
The clash is the latest in a series of conflicts as Xero continues to do business in Australia, New Zealand, the United Kingdom, the United States, Canada and other countries.
For FY26, Xero's operating revenue was NZ$2.75 billion, for the year ending on March 31, 2026. Revenue grew by 31% from FY25 and adjusted EBITDA grew by 18% to NZ$757.4 million.
In FY26, the company added 506k net subscribers bringing its total subscriber base to 4.92M across the world. Xero claimed that customers were located in over 180 countries. Operating revenue reached NZ$2.103 billion in FY25, which served as the foundation for the 31% rise in FY26.
Source: Smart Company
Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
