Google Brings AI Avatars to Vids
Synopsis
The latest update lets users create personalised digital avatars and generate AI videos with Gemini Omni using prompts, images and voice recordings.
Google is bringing even more video AI tools into the workplace with the release of Google Vids AI avatars, enabling eligible Google Workspace users to create short videos that resemble a digital clone of themselves.
The update, built on the Gemini Omni powering engine, is intended for use cases like employee training, internal communications, project updates, and presentations.
Users need to film a short reference video to create their digital face, after which the system can generate videos for them using a text-based script.
The rollout is part of Google's broader efforts to integrate generative AI into Workspace. Besides the personal avatars, Google Vids will let users create videos using prompts, images, documents, and recordings of the user's voice to simplify creating basic video content for common business messages. The company noted that the user is responsible for review and approval of the content before it's published.
Identity Verification Added to AI Video Creation
The AI Video Creation includes identity verification among its features. Google stated that any Google Vids AI avatar will require identity verification before it may be used to produce the avatar.
They also disclose AI usage in its output, will watermark videos with "AI," and have disabled avatar generation for other people.
The goal is to prevent impersonation in the workplace, where media produced using artificial intelligence is becoming increasingly prevalent.
This feature will first be accessible to eligible Google Workspace clients with a qualifying Gemini plan in the United States, with a wider release planned for later in the year. Most regions worldwide, including the UK, Japan, Australia, Canada, and some European nations, already offer Google Workspace services.
Enterprise AI Adoption Continues to Grow
The launch arrives as enterprises continue to ramp up investments in AI solutions for the workplace.
According to the 2025 Stanford AI Index Report, the percentage of organizations worldwide using AI for at least one business function increased from 55% in 2023 to 78% in 2024.
The study found particularly high generative AI usage among organizations in fields heavily reliant on knowledge work such as finance, technology and professional services.
Google's parent company, Alphabet, is increasingly incorporating AI solutions throughout its operations. The company's first quarter 2026 earnings reported US$90.2 billion in revenue, with its Google Cloud segment experiencing US$12.3 billion in growth, attributed to growing enterprise demand for cloud infrastructure and AI services.
With the introduction of Google Vids AI avatars, Google's video platform joins a growing number of software companies offering enterprise-focused AI-enhanced presentation solutions.
Source: TechCrunch
Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
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