iQIYI AI content strategy focuses on reducing production costs and improving efficiency. The company reported RMB 31.9 billion revenue in 2025 while expanding internationally amid rising competition.
Key Highlights
- iQIYI AI content strategy expands use of AI in production, editing, and recommendations
- Company reported around RMB 31.9 billion revenue in 2025 amid cost pressures
- Industry data shows streaming platforms increasing AI adoption to manage production expenses
- International markets including Indonesia and Brazil contribute to platform growth
iQIYI AI content strategy is expanding as the Chinese streaming platform rolls out artificial intelligence tools across production and distribution, reflecting wider cost pressures seen across the global video industry.
The iQIYI AI content strategy focuses on automating parts of scriptwriting, editing, and recommendation systems.
The company said these tools are being used to shorten production timelines and improve efficiency while maintaining content output.
Rising costs reshape content models
The shift comes as streaming platforms face sustained pressure from high content spending. iQIYI reported revenue of about RMB 31.9 billion (around $4.4 billion) for 2025, with profitability affected by production costs, according to company filings.
The iQIYI AI content strategy is part of efforts to manage these costs without cutting back on new releases.
Similar cost challenges have been reported across major global platforms, where spending on original programming remains a key expense driver.
AI adoption spreads across industry
The iQIYI AI content strategy mirrors a broader industry move toward automation. According to PwC’s Global Entertainment & Media Outlook, streaming continues to be a major growth segment, while companies are increasingly using AI to improve efficiency and audience targeting.
Recent developments across the sector show platforms testing AI tools for subtitling, dubbing, and content recommendations.
The iQIYI AI content strategy also supports international distribution by enabling faster localisation for different markets.
Focus on scale and international reach
The iQIYI AI content strategy is tied to its expansion beyond China, including Southeast Asia and Latin America. Markets such as Indonesia and Brazil have contributed to subscriber growth, supported by localised content and technology-driven distribution.
Company executives said AI tools are designed to assist production teams rather than replace them. The iQIYI AI content strategy is expected to continue evolving as platforms test ways to balance costs with audience demand.
FAQs
Q1. What is driving iQIYI to expand its AI content strategy?
Rising production costs and competition in the streaming sector are pushing iQIYI to adopt AI tools.
Q2. How is iQIYI using AI in its operations?
The company is using AI for scriptwriting, video editing, recommendations, and content localisation.
Q3. What are iQIYI’s latest financial results?
iQIYI reported about RMB 31.9 billion in revenue for 2025, with pressure on profitability from content spending.
Q4. Is AI replacing human creators at iQIYI?
No. The company says AI is intended to support production teams, not replace creative staff.
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