Sydney fragrance brand Who Is Elijah faces $1.4M tax debt
Synopsis
Who Is Elijah tax debt has emerged alongside unpaid supplier invoices totaling over $280,000. The Sydney-based fragrance brand has expanded to the U.S., U.K., and New Zealand, while the founders have rejected workplace culture claims and said reported figures do not reflect current finances.
Who Is Elijah tax debt exceeds $1.4 million, alongside unpaid supplier invoices, while the brand maintains international presence and the founders deny workplace allegations.
Key highlights
- Who Is Elijah tax debt reported at more than $1.4 million in March 2026.
- Additional supplier invoices total over $280,000, including logistics and ingredient costs.
- The brand expanded internationally to the United States, United Kingdom, and New Zealand.
- Australia accounts for the majority of sales, with the U.S. and U.K. contributing about 25%.
Who Is Elijah tax debt has emerged as a key concern for the Sydney-based fragrance brand, which owes more than $1.4 million in registered taxes and additional unpaid supplier invoices reported in March 2026.
The founders, Raquel Bouris and Adam Bouris, previously positioned the brand as a $20 million company.
Recent reports indicate the company also owes over $280,000 to suppliers, including logistics and ingredient providers.
The brand has expanded internationally to the United States, the United Kingdom, and New Zealand, though the majority of sales continue to come from Australia.
Rapid growth and international reach
Who Is Elijah tax debt follows a period of fast expansion. Launched in 2018, the brand grew through online and retail channels, reaching major stores such as David Jones, Sephora, and Ulta Beauty.
In 2023, it reported $2.2 million in Black Friday sales, reflecting significant consumer demand.
By 2025, the brand had established a presence in international markets, accounting for approximately 25% of revenue from the United States and the United Kingdom combined.
Industry reports show Australia remains the core market for independent fragrance brands like Who Is Elijah.
Fragrance sector context
The global fragrance sector continues to grow, though at a slower pace than in previous years. Research shows prestige fragrance sales increased 6% in the first half of 2025, reaching $3.9 billion.
The sector’s growth contrasts with Who Is Elijah tax debt concerns, highlighting challenges even for brands with strong consumer followings.
The founders have responded to Who Is Elijah's tax debt reports, stating the figures do not reflect the current financial position.
They also denied allegations of a toxic workplace culture, while noting that operational refinements are ongoing to address staff and supplier concerns.
FAQs
Q1. What is the current tax debt of Who Is Elijah?
The brand reportedly owes over $1.4 million in registered taxes as of March 2026.
Q2. Are there additional unpaid invoices for Who Is Elijah?
Yes, the company reportedly owes more than $280,000 to suppliers, including logistics and ingredient providers.
Q3. Who founded Who Is Elijah?
Who Is Elijah was founded in Sydney in 2018 by Raquel Bouris and Adam Bouris.
Q4. Which countries does Who Is Elijah sell in?
The brand operates in Australia, the United States, the United Kingdom, and New Zealand.
Q5. Have the founders responded to tax debt and workplace allegations?
The founders denied claims of a toxic workplace and stated the reported tax figures do not reflect current finances.
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Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
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