ACCC Orders Amazon, eBay And Kogan To Remove Risky Magnetic Toys
Australia’s competition regulator has ordered several major online marketplaces to remove listings for potentially dangerous magnetic toys as part of a broader investigation into banned products being sold to Australian consumers. The Australian Competition and Consumer Commission (ACCC) said the products contain small high-powered magnets that pose serious safety risks, particularly to children.
Key highlights
- The ACCC is investigating banned toys containing high-powered magnets.
- Amazon, eBay, Kogan and Fruugo received takedown requests.
- The products include magnetic chess and magnetic battle chess-style games.
- Online marketplaces have agreed to remove affected listings.
- The regulator warned it could pursue enforcement action against non-compliant sellers.
What Happened?
The ACCC announced on Tuesday that it had issued takedown requests to Amazon, eBay, Kogan and Fruugo for listings involving toys and games containing banned high-powered magnets.
The investigation is focused on products marketed as magnetic chess or magnetic battle chess-style games that are being sold online to Australian consumers.
According to the regulator, the investigation found that sellers were continuing to list products containing small high-powered magnets despite existing safety bans.
Why This Matters
Small high-powered magnets can present severe health risks if swallowed, the regulator noted.
The ACCC said banned products continue to appear on online marketplaces, raising concerns about consumer safety and compliance with Australian product safety regulations.
Now, the regulator is seeking to prevent these products from being relisted while ensuring consumers are informed about potential risks.
ACCC Requests Action From Online Marketplaces
ACCC Deputy Chair Catriona Lowe said the regulator had asked the online platforms to remove the affected listings and implement measures to stop sellers from reposting similar products.
The ACCC said all four marketplaces have agreed to cooperate with the regulator’s requests.
The companies have also committed to contacting affected customers to warn them about the safety risks associated with the products.
Refunds Offered To Customers
According to the ACCC, Kogan, Amazon and Fruugo have either provided or offered to provide refunds to customers who purchased the affected products.
The availability of refunds remains subject to the outcome of the regulator’s investigation.
The ACCC encouraged consumers who purchased the products to review any safety notices issued by the marketplaces.
Official Statement
ACCC Deputy Chair Catriona Lowe said the regulator’s investigation had identified banned products being sold through online platforms.
Lowe urged both online retailers and physical stores to immediately review their product ranges, recall any non-compliant products and offer refunds where necessary.
She added that the regulator would continue investigating the supply of banned products and could consider enforcement action where appropriate.
eBay Responds
An eBay spokesperson said the company reviewed the listings identified by the ACCC and removed products found to be non-compliant with its Product Safety Policy.
The spokesperson said listings subject to Australia’s permanent ban on small high-powered magnets were removed following engagement with the regulator.
Amazon and Kogan did not immediately comment on the matter, while Fruugo could not be immediately reached for comment.
Background And Context
The ACCC has increased its focus on product safety compliance across online marketplaces.
Last week, the regulator launched legal proceedings against Amazon Australia’s local unit, alleging breaches of product safety labelling requirements involving children’s backpacks.
The latest action forms part of the regulator’s broader efforts to ensure unsafe or banned products are not sold to Australian consumers through online retail platforms.
What Happens Next?
The ACCC said it will continue investigating the supply of banned magnetic toys and games.
The regulator may take further enforcement action against sellers or businesses found to be supplying products that breach Australian safety standards.
Online marketplaces have also been asked to strengthen their monitoring systems to prevent similar products from being relisted in the future.
FAQs
Q1: What products is the ACCC investigating?
The regulator is investigating toys and games containing small high-powered magnets, including magnetic chess and magnetic battle chess-style products.
Q2: Which companies received takedown requests?
Amazon, eBay, Kogan and Fruugo were asked to remove affected listings.
Q3: Why are the toys considered dangerous?
Small high-powered magnets can pose serious health risks if swallowed and are subject to safety restrictions in Australia.
Q4: Will customers receive refunds?
The ACCC said Amazon, Kogan and Fruugo have provided or offered refunds to affected customers, subject to the investigation.
Q5: Could further action be taken?
Yes. The ACCC said it will continue investigating the supply of banned products and may pursue enforcement action where appropriate.
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