Canva Launches AI Marketing Platform Canva Grow 2.0 At Cannes
Synopsis
The design software company is deepening its artificial intelligence strategy with the launch of Canva Grow 2.0, aiming to help businesses manage creative development, campaign distribution and marketing analytics from a single platform.
Key Highlights
- Canva launches Canva Grow 2.0 at Cannes Lions International Festival of Creativity.
- The platform does marketing automation by AI and campaign management.
- Canva’s B2B revenue has grown to more than US$500 million.
Canva launches new AI-enhanced creative marketing automation platform Canva Grow 2.0 at the Cannes Lions International Festival of Creativity. Launch is part of the latest product expansion by Canva and builds on the first version of Canva Grow, launched in October.
AI-Powered Marketing Platform
The original Canva growth platform expanded Canva into performance marketing by integrating TikTok, LinkedIn and Meta to simplify publishing and campaign and insights.
Canva Grow 2.0 is built on the foundation of MagicBrief, Canva’s AI advertising platform. In the past 12 months alone, Canva has acquired AI automation companies Ortto, SimTheory, Doohly and Mango AI. It intends to integrate these technologies into a complete marketing solution, covering both the lifecycles of content and publishing but also adding campaign measurement, optimisation and growth.
Business Growth
According to Canva, its B2B revenue surpasses US$500 million (A$725 million) and it works with over 95% of the Fortune 500. Canva is also the third most frequently used AI platform around the globe, as reported in research by venture capital firm Andreessen Horowitz.
According to George Howes, head of Canva Grow, the new platform enables businesses to build ads, publish across multiple offsite platforms, measure the success and automatically refresh creative based on campaign performance.
Source: Capital Brief
Follow Inspirepreneur Magazine for daily global business news.
At Inspirepreneurs Magazine, covering entrepreneurship, business failures, and the human stories behind the world's most ambitious founders. She writes at the intersection of strategy and storytelling.
