Apple Escalates Dispute With OpenAI in Trade Secrets Case

Apple Escalates Dispute With OpenAI in Trade Secrets Case

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Shivangi
Jul 11, 2026 11:11 AM IST
Category News

Synopsis

Meta has discontinued its AI image feature just days after launch, pulling the Instagram tool after user feedback and criticism over its opt-out process and use of public content.

01
Chapter one

Key Highlights

  • The AI image feature was announced by Meta days earlier before clearing it off its helm.
  • The function allowed the formation of AI images based on public Instagram accounts.
  • Meta told CNN that it disabled the feature after feedback from users.

Meta deploys an AI image tool but only days later it is dropped, a feature that allowed users to create Instagram posts with AI images from public accounts. Meta said it pulled the feature after users told it had missed the mark.

02
Chapter two

Feature Removed After Feedback

The AI functionality was intended to allow users to create images based on content from public Instagram accounts while giving individuals the ability to opt out of their public content being used as reference points.

Meta said it aimed to serve as a creative tool, and aimed to leave the choice of whether your public posts should be used in this way or not up to you. Following feedback from users, the firm said it was no longer possible to feature.

03
Chapter three

Opt-Out Feature Drew Criticism

The launch raised eyebrows over how the opt-out option works, with fears individual posts from public Instagram pages may be exploited for AI-generated photos. The feature contained an opt-out via Instagram Settings, Privacy, AI Features, Public Content, which enabled users to stop their visible content from being referenced. The feature was also slammed by industry groups such as CAA and SAG-AFTRA over issues like creators’ appearances or AI-generated content. Meta said the feature was removed after user feedback.

Source: Reuters


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Written by Shivangi

At Inspirepreneurs Magazine, covering entrepreneurship, business failures, and the human stories behind the world's most ambitious founders. She writes at the intersection of strategy and storytelling.