Adidas Profits Surge 54% Fueling $1.2B Stock Buyback
Adidas the German sportswear maker said consistent pricing allowed it to navigate the pressures from tariffs while avoiding heavy discounting. Operating profit surged, as growth was witnessed in all the markets. Though the retail landscape continues to be challenging and competition remains fierce, investors welcomed the buyback plan. Adidas will publish full results and its 2026 outlook in early March.
