Sean Law and Doohly’s Journey to Revolutionise Digital Advertising
The digital age has transformed how businesses connect with audiences, and Sean Law, co-founder and CEO of Doohly, has been a key driver of this change. With his strategic vision, Sean has spearheaded groundbreaking advancements in digital out-of-home (DOOH) advertising, building a platform that is reshaping the future of ad-tech. His remarkable career journey, the creation of Doohly, and his innovative contributions to the DOOH landscape are truly noteworthy.
Sean Law’s Background
Before Sean Law became a trailblazer in the DOOH ecosystem, he built a solid foundation in multimedia and technology. With an Advanced Diploma in Screen and Media from Melbourne Polytechnic, Sean honed his skills in digital product management and operations at various positions, including his impactful years at Vicinity Centres. At Vicinity, Sean led digital transformation initiatives, setting the foundation for his entrepreneurial aspirations.
His experiences weren’t just about technical skills—they were about solving problems creatively. This problem-solving ethos became critical as he co-founded Doohly in 2019.
The Genesis of Doohly
Sean’s entrepreneurial venture was sparked when he met Tom Sawkins in 2015 while working at an ASX-listed Real Estate Investment Trust company. Both shared a fascination with disruptive technologies and a dissatisfaction with the limitations of existing digital signage tools.
Initially, the duo envisioned a media player preloaded with multiple CMS products to help integrators simplify installations. During their early months, they connected with numerous end-users and integrators, realising a deeper market issue—a lack of flexible, affordable CMS solutions capable of integrating with systems seamlessly.
This realisation pivoted their focus, leading to the creation of Australia’s only independent, cloud-based DOOH content management platform—Doohly. Today, it caters to media owners and advertisers looking for efficiency and sophistication in managing large digital signage networks.
Doohly Features
Doohly is much more than a CMS—it’s the future-forward solution for the advertising industry. Its features demonstrate why it’s winning over enterprise clients and small businesses alike:
1. Doohly Platform
Doohly simplifies complex digital campaigns with its web-based digital signage platform. Here’s what sets it apart:
- Plug-and-play setup for getting started in minutes.
- Integrated with Canva, granting users easy access to thousands of creative templates.
- QR Code tracking for campaign effectiveness right at your fingertips.
- Scalability to expand network devices, whether for a single shopfront or nationwide campaigns.
The platform empowers users to design, schedule, monitor, and assess campaigns—all from a phone, tablet, or computer.
2. Doohly Digital Signage Player
The Doohly Player is the company’s lightweight, hardware-agnostic media system. Here’s what businesses love:
- Universal Compatibility: Works across Linux, Windows, and select Android systems.
- Dynamic Creatives: Enables captivating ad designs through HTML integration.
- Efficiency in Minutes: Users can deploy digital signage with an easy installation process that doesn’t require specialist engineers.
3. Seamless Canva Integration
Creativity meets technology in Doohly’s Canva Integration, where users can:
- Design stunning advertisements directly within the platform.
- Access drag-and-drop tools, illustrations, and fonts for fast production.
- Deploy these creatives in a matter of seconds without leaving the Doohly ecosystem.
Whether experienced professionals or first-timers, this capability ensures that everyone can create eye-catching campaigns effortlessly.
Revolutionising Digital Out-of-Home Advertising
The success of Doohly lies not just in its technology but in the way it redefines DOOH advertising for a range of industries—from retail brands to fitness outlets.
For example, LUMO Digital Outdoor, a prominent DOOH network in New Zealand, has leveraged Doohly’s CMS to revolutionise its advertising processes. Using Doohly, LUMO has streamlined real-time updates, reduced campaign launch times by 58%, and enabled swift deployment of campaigns in just five minutes.
These innovations not only reduce operational barriers but also open doors for brands to connect with audiences through dynamic, data-driven campaigns.
The Growing DOOH Market and Doohly’s Impact
The DOOH market is surging, with nearly 50% of marketing campaigns now incorporating digital out-of-home ads. Sean Law and Doohly are capitalising on this growth, ensuring their platform caters to organisations of all sizes.
Their transformation goes beyond conventional banners and billboards. By supporting interactive displays, augmented reality, and anamorphic 3D videos, Doohly is paving the way for advertising campaigns that capture attention like never before.
This innovation has resonated with leading global brands and local favourites like Rebel Sport, Mobil, HYPER, and KX Pilates. The platform’s hardware-agnostic model and swift 10-minute learning curve have democratised professional-grade digital signage.
Funding Success and Forward Momentum
Doohly garnered immense support early in its lifecycle, earning $500,000 in pre-seed funding led by Melbourne VC Skalata and Archangel Ventures. The funds are accelerating its expansion and bolstering its reputation as a market-disrupting tool.
Such momentum underscores Doohly’s commitment to solving real problems. Sean’s approach mirrors his belief in creating flexible systems where media owners retain ultimate control of their inventory, priorities, and audience engagement strategies.
Sean Law: A Visionary in DOOH Innovation
At its core, Doohly embodies Sean Law’s commitment to innovation, practicality, and community-driven growth. By joining industry associations like OOHMAA in New Zealand, Doohly demonstrates a focus on partnerships that elevate DOOH standards globally.
Sean himself has been recognised as a driving force in tech, exemplified by his Commonwealth Bank’s Young Hero Award nomination for Innovator of the Year in 2023. His contributions highlight the growing influence of digital advertising on both startups and established advertisers.
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