Pretty Privilege: Australia’s Next Unicorn Gains Star-Studded Backing
The Australian startup ecosystem is buzzing with excitement as Pretty Privilege secures strategic investments from high-profile investors. Pretty Privilege is an innovative platform designed to bring influencer-style perks to women everywhere. It has gained backing from notable figures such as Kyla Kirkpatrick, owner of The Champagne Dame, and Michael Frazis, founder of Frazis Capital Partners Pty Ltd. Other investors include ex-Google employee Ben Drew, former Basketball Australia President Ned Coten, and Paul Kirschner of Kirfield Private Wealth. With this support, Pretty Privilege is well on its way to becoming Australia’s next unicorn startup.
Facilitated by Hatchstone Capital, a leading investment firm specializing in high-growth companies, this capital raise is set to propel Pretty Privilege to new heights in the luxury and lifestyle space. Martin Yu, Associate Director at Hatchstone Capital, has expressed his enthusiasm for this partnership, stating:
“Loughlan is the most capable, professional, and fearless young CEO we have ever worked with, and we can see him building this into a Unicorn.”
A Game-Changing Business Model
Launched in May 2024, Pretty Privilege is revolutionizing access to luxury experiences. Unlike traditional e-commerce platforms, it operates on a unique premise: “stealing” the perks that were once exclusive to influencers—access to luxury products, experiences, and events—and making them available to all women.
The platform offers brands an innovative channel to authentically engage with Gen Z, a highly coveted demographic in the luxury and lifestyle market. Pretty Privilege has already amassed a strong community with over 30,000 registered members and more than 90,000 followers across social media.
The platform has utilised organic growth and guerrilla-style marketing strategies to achieve significant success. It has garnered tens of millions of views across Instagram and TikTok, demonstrating strong traction and viral appeal without the need for a dedicated app. This success has resulted in an important new partnership with Ace Ventures, a leading development firm. Together, they will develop a dedicated mobile app to further enhance user engagement and experiences.
A Powerhouse Leadership Team
At just 26 years old, Loughlan Dalton de Burgh is the Co-founder and CEO of Pretty Privilege. He has demonstrated exceptional leadership and entrepreneurial skills, building the company from the ground up. His ability to navigate challenging economic conditions while successfully raising capital from top investors highlights his innovative vision and business acumen. His expertise in tech, community-building, and the luxury market has been pivotal in shaping Pretty Privilege into a standout brand.
Supporting Loughlan are his co-founders, Talia Datt and Giorgia Adkins. Talia, a Forbes 30 Under 30 honoree, has been instrumental in designing marketing strategies and business growth initiatives. Meanwhile, Giorgia Adkins, the Chief Marketing Officer, has leveraged her expertise in brand creation and strategy to drive the company’s rise in the competitive luxury and lifestyle space.
Together, they have redefined how luxury brands connect with consumers, creating a community-driven model that prioritizes access and inclusivity over social media status.
A Strong Roster of Investors
The latest funding round has brought in a stellar lineup of strategic investors who will provide both capital and expertise to help scale Pretty Privilege. Among them are:
- Kyla Kirkpatrick – Celebrity entrepreneur and a fan favorite from The Real Housewives of Melbourne
- Michael Frazier – Co-founder of Momentum Ventures and managing partner of Frazis Capital
- Ben Drew – Former Google executive
- Ned Coten – Former President of Basketball Australia and branding expert
- Paul Kirschner – Managing partner at Kirfield Private Wealth
Their collective experience across venture capital, branding, digital innovation, and finance positions Pretty Privilege for sustained scalability and international expansion.
Growth Without an App – A Digital Marketing Masterclass
Unlike most startups in the tech and luxury space, Pretty Privilege has bypassed the traditional need for an app in its early stages. Instead, the company has focused on building a highly engaged audience through social media.
By deploying an organic marketing strategy, Pretty Privilege has achieved:
- 30,000+ registered members
- 90,000+ social media followers
- Tens of millions of views across Instagram and TikTok
This viral traction has allowed the brand to expand its influence quickly and cost-effectively, demonstrating a new-age approach to growth in the luxury and lifestyle sector.
The Next Phase: A Mobile App and Expansion Plans
With the backing of Ace Ventures, Pretty Privilege is now developing a dedicated mobile app that will enhance user engagement and offer exclusive perks and experiences. This app is expected to further solidify the brand’s position as a leader in the luxury and lifestyle industry.
Additionally, the newly raised capital will be used to:
- Expand partnerships with luxury brands
- Increase membership benefits and exclusive offers
- Extend Pretty Privilege’s reach across Australia
- Build a seamless mobile experience that aligns with its social-first approach
A Bright Future for Pretty Privilege
The success of Pretty Privilege represents a cultural shift in the luxury and influencer markets, where access is no longer limited to social media status. With strong investor backing, a viral marketing strategy, and a visionary leadership team, Pretty Privilege is well on its way to becoming Australia’s next unicorn startup.
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