Frasé Skin Raises $1.2M to Fuel US Expansion
Synopsis
Australian men's skincare brand Frasé Skin has raised $1.2 million through an equity crowdfunding campaign to accelerate its expansion into the US market.
Australian men's skin care brand Frasé Skin generated $1.2 million in funding for its US expansion efforts via an equity crowdfunding campaign.
The raise was backed by 535 investors, and it's used to help the firm expand into the United States, where it's already established its dedicated online store and is eyeing expansion on Amazon US.
The company has been advertising its U.S. launch in New York's Times Square and is seeking to raise awareness among U.S. consumers in tandem with the online rollout.
Beau and Zac London, the Dubbo brothers who used to work as a plumber and carpenter, launched Frasé Skin, a business dedicated to skin care products for those who work long hours outdoors. It generated revenue of $3.4 million in FY26 and served over 40,000 customers through a diversified product line, the company said.
Its range of products includes facial cleansers and moisturisers, exfoliators and SPF products. It also has a proprietary Vitamin D SPF formula, which is designed to provide UV protection but allow Vitamin D to be synthesized normally by the body.
In addition, Frasé Skin is also working to achieve broader retail distribution in Australia, with final stage negotiations with key supermarket chains in the country. For the next phase of growth, the business recently added chief executive Mat, who has over 40 years of experience in the banking and startup arenas.
Growth Continues at Home and Abroad
The men's grooming products market size was estimated to be US$298.9 billion in 2025 and is projected to grow to US$506.7 billion by 2033, according to the Men's Grooming Products Market Size, Share & Trends Analysis Report by Grand View Research.
According to the report, North America is one of the largest regional markets while Asia-Pacific is projected to show the highest growth rate during the forecast period.
The new injection of funds gives Frasé Skin extra headroom to continue to grow its brand in Australia and expand into the United States.
Source: Smart Company
Pooja Malik is a business journalist with over six years of experience covering startups, entrepreneurship, and emerging trends. She has previously worked with leading media platforms such as YourStory Media and BW BusinessWorld, where she reported on business, policy, and market developments. Currently, she serves as Editor at The Inspirepreneur Magazine, where she writes and edits stories across business, lifestyle, and travel, with a focus on clarity, accuracy, and reader relevance.
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