Logan Merrick – The Visionary Transforming E-Commerce Recruitment

Meet Logan Merrick. He’s not your ordinary entrepreneur chasing numbers. Sure, he’s helmed multiple multimillion-dollar businesses over the last ten years and generated over $30 million in sales along the way. But Logan’s story is less about bottom-line achievements and more about redefining what success looks like for both businesses and the people behind them.

Today, Logan Merrick is the CEO and co-founder of Wilbound, a recruitment company dedicated to helping direct-to-consumer (DTC) brands find world-class e-commerce talent in, of all places, the Philippines. The secret? Logan isn’t just looking to offshore labor. He’s proving that tapping into global talent can bring powerhouse professionals to the forefront of your business—for a fraction of the usual cost. And he’s doing it all alongside his wife and business partner, Melani Merrick. Their venture isn’t just about connecting businesses to employees; it’s about connecting values, teams, and opportunities in ways that transform.

From Big Ideas to Big Businesses

Logan’s entrepreneurial streak started in 2012 when he co-founded Buzinga App Development, a company that became an Australian household name in app creation. From groundbreaking health apps that changed how we track nutrition to business solutions for major global players, Buzinga left its mark. Recognition rolled in, with awards, fast-growth accolades, and even a place among Australia’s top workplaces. But Logan wasn’t someone to rest on his laurels. By 2017, Buzinga was acquired, and Logan was already eyeing his next venture.

Enter Sitting Pretty, a hair extension brand that turned industry norms on their head. With a product as innovative as the Halo Hair Extensions—which gave women more effortless, damage-free glam options—Logan scaled his second company globally. But there’s more to that story. To achieve such ambitious growth, Logan leaned into something many overlook when running businesses today: building great teams.

By structuring a globally distributed workforce—from Australia to the Philippines to India and beyond—Logan saw firsthand how remote teams could be a major growth driver. But he also realised another truth. Finding truly top-tier talent, whether locally or abroad, is tough. That revelation became the birth of Wilbound.

Why the Philippines?

Wilbound isn’t your run-of-the-mill recruiting agency. Its sweet spot lies in headhunting incredible e-commerce talent in the Philippines. And no, this isn’t about cost-cutting. For Logan, the Philippines represents untapped, underappreciated brainpower.

Think about it. The Philippines produces professionals who lead logistics for Starbucks, manage data analysis at Accenture, and occupy executive roles at IBM. But because of global hiring practices and geography, this world-class talent often flies under Western employers’ radar.

Logan saw the opportunity clearly. Instead of treating the Philippines as a haven for “affordable labor,” why not view it as a treasure trove of expertise? Wilbound’s mission became laser-focused on connecting high-growth DTC brands with elite-level professionals who bring more than skills; they bring an immediate impact.

A Business Built on Real Relationships

Add Melani Merrick into the mix, and Wilbound isn’t just another company. It’s a family business grounded in mutual respect and complementary skills. Melani, an ops and recruiting powerhouse with 300-plus hires to her credit, handles the operational backbone of Wilbound. Think of her as the steady hand steering the ship while Logan dreams big.

Their partnership is what makes Wilbound special—not just for the clients they serve but for the employees they help place. Together, the Merricks have created a team-first culture where every hire isn’t just filling a vacancy; they’re boosting efficiency, creativity, and trust for the companies they partner with.

Clients rave about Wilbound’s ability to uncomplicate the hiring process. Whether a beauty brand needs a social media strategist, a founder wants an executive assistant to free up their time, or an e-commerce agency is desperate for a star media buyer, Wilbound delivers. They’ve set the bar high, boasting a 100% success rate with clients and a glowing 93% returning customer rate. It’s clear that the Merricks aren’t just matching résumés to job descriptions. They’re matching the right people to the right seats, and the results speak for themselves.

Building Businesses Without Burning Out

But what sets Logan even further apart? His refreshing take on hustle culture. Walk into just about any entrepreneur’s office, and you’ll likely hear bragging rights about sleepless nights and fast-paced growth. Logan, however, has been there, done that, and now calls for balance.

“Health is wealth,” he says with conviction. Through years of entrepreneurial ups and downs, Logan realised that while chasing success, he often got lost in the rush. It took him some time (and a whole lot of self-reflection) to find his footing. Meditation became his anchor, helping him better understand what actually mattered. He embraced sustainability—not just in business processes but in how he approached work and life.

It’s a mantra Logan weaves into Wilbound’s culture, too. The company doesn’t just strive to place talent in companies; it promotes wellness and growth for everyone involved—from clients to staff.

The Bigger Picture Behind Wilbound’s Mission

For entrepreneurs, Logan’s story is a reality check. Business doesn’t have to come at the cost of your peace of mind. Growth doesn’t have to mean constant chaos or 12-hour workdays. What Logan’s proving, through Wilbound and his career, is that success thrives when you build foundations rooted in collaboration, trust, and balance.

Wilbound’s impact also stretches far beyond its clients. By championing underrepresented global talent, it’s helping shape a future where businesses can compete on creativity and capability—not geography alone.

Building a Better Team With Logan Merrick

If the entrepreneurial path of Logan Merrick tells us anything, it’s this: the best businesses are the ones that are built with intention, not just ambition. Whether he’s revolutionising beauty with Sitting Pretty or helping brands find dream teams through Wilbound, Logan shows us that success isn’t just about what you achieve. It’s about who you become along the way.

For Logan and Melani, Wilbound is more than a company. It’s a testament to the power of aligned partnerships, global opportunities, and the drive to lead with values first. Want to scale your business the right way? Start with your people, Logan suggests. Because every great brand begins with a great team.

To learn more about Logan Merrick and his inspiring approach to building businesses with heart, you can connect with him directly on LinkedIn. Curious about Wilbound and how they’re revolutionising global talent recruitment? Check out their LinkedIn page or explore their mission and services on the Wilbound website.