Hannah Ferguson, co-founder and CEO of Cheek Media Co., is a trailblazer in Australian digital media. Recognised as one of Forbes’ 30 Under 30, she has rapidly transformed the way young Australians engage with news, using her approachable storytelling style and sharp feminist perspectives. Through her work, Hannah Ferguson not only addresses pressing societal issues but also inspires meaningful and progressive dialogue.
“I never expected the impact to be this big, but Cheek’s success is tied to its transparency,” she explains. Her willingness to show vulnerability and authenticity has resonated deeply in a curated digital world.
How Hannah Ferguson Built Cheek Media Co.
Cheek Media Co., co-founded by Hannah Ferguson in 2020 alongside Kristin Perissinotto, was built to fill a significant gap in youth-focused, left-leaning journalism. Young people’s perspectives on feminist, social, and political topics deserved a platform that took them seriously—a gap Hannah was determined to close.
What began as an ambitious idea rapidly turned into a popular destination for accessible, thought-provoking commentary. Cheek Media simplifies complex topics ignored by mainstream media to deliver bold perspectives on critical themes such as consent education, diet culture, and systemic inequalities.
With an audience of over 135,000—primarily young women—Cheek Media has cemented itself as a trusted space for exploring hot-button issues with wit, clarity, and depth. “We wanted to challenge traditional media narratives. Cheek is the platform I wish I’d had while growing up,” shares Hannah.
Cheek Media’s success during pivotal events like national elections highlights its relevance and influence. Under Hannah Ferguson’s guidance, it has become more than just a media platform—it’s a voice for many who felt unheard.
Hannah Ferguson’s Multifaceted Career
Hannah Ferguson is more than a media founder; she is an author, academic, and podcaster who uses these varied channels to amplify progressive voices. She holds a Bachelor of Laws (Honours) and a Master of Writing, Editing and Publishing from The University of Queensland, arming her with the expertise to approach societal challenges critically and communicate with impact.
Her debut book, Bite Back, became an Australian bestseller, offering bold insights into taboo topics like sex, the #MeToo movement, and societal double standards. Its unapologetic engagement with feminist ideas has turned it into essential reading for young Australians seeking to challenge outdated norms.
Not stopping at the written word, Hannah co-hosts a podcast, Big Small Talk, alongside Sarah-Jane Adams. This combination of political analysis and pop culture commentary strikes a chord with a wide audience. With over 500,000 downloads, it shows her ability to connect across platforms while keeping discussions engaging, sharp, and relevant.
Leadership Style
What truly sets Hannah Ferguson apart is her leadership approach steeped in transparency and reflection. She openly shares her strengths and struggles, fostering spaces for inclusive dialogue on feminist and political issues.
Hannah’s authenticity extends beyond social media, reflecting in real-world engagements such as live events, tours, and grassroots initiatives. These interactions foster a deeper sense of community while underscoring her commitment to driving meaningful change.
Her leadership philosophy also emphasises mental well-being and balance. “Success on paper doesn’t guarantee fulfilment,” she notes. “Taking time to reflect and prioritise mental health is essential. If I want to achieve my big goals—like potentially becoming Prime Minister one day—I can’t burn out before I hit 30.”
This message resonates strongly with her audience, portraying a modern approach to success that values sustainability and personal growth as much as professional achievements.
Shaping the Future of Australian Media
Hannah Ferguson envisions a future where Australian media is more equitable, inclusive, and engaging. She reshapes how media interacts with young Australians by championing accessible language and unapologetic coverage of sidelined issues.
Her long-term plans for Cheek Media include reaching wider audiences and maintaining its core value of transparency. A second book is already in the works, and there’s little doubt it will match or surpass the impact of her first.
Hannah Ferguson’s dedication to empowering young readers, viewers, and listeners ensures her influence will extend far beyond her current platforms.
The Legacy of Hannah Ferguson
Hannah Ferguson’s influence extends well beyond the digital realms she excels in. Through Cheek Media Co., her bestselling book Bite Back, and the widely downloaded podcast Big Small Talk, she has built a legacy of honesty, wit, and progressive thought.
Her candid storytelling combined with bold feminist perspectives positions her as a voice for a generation seeking transparency and authenticity. Hannah inspires change by igniting bold conversations, shaping Australian media and societal attitudes, and amplifying marginalised voices.
Source
Explore more entrepreneurial insights and success stories at Inspirepreneur, your go-to magazine for business innovation and leadership.
