ChatGPT Shopping Gets Smarter With New Search Features
OpenAI has launched a major update to ChatGPT shopping, making the AI chatbot an even more powerful option for finding products online. The update brings tailored recommendations, real reviews, and direct purchase links into the chat experience for users around the world.
OpenAI Enhances ChatGPT Online Shopping for All Users
On Monday, OpenAI announced that ChatGPT’s search capabilities have been upgraded to provide users with better online shopping support, whether they’re browsing for the ideal running shoes or the latest smartphone. Now, when you ask ChatGPT about products, it can show you images, compare options, include genuine reviews, and give you direct links to make a purchase.
This rollout is available in GPT-4o, OpenAI’s latest AI model. The feature is accessible to everyone using ChatGPT—including users on the Pro, Plus, and Free tiers, and even for those who aren’t logged in.
How ChatGPT Shopping Works Now
ChatGPT online shopping is now more visual and interactive. If you type, “What’s the best coffee machine under £200?” ChatGPT responds with a list of top-rated models, clear images, key features, real user reviews, and links where you can buy each product.
The new update covers a wide range of categories, including:
- Fashion
- Beauty products
- Home goods
- Electronics
ChatGPT’s answers are focused on what users want rather than what advertisers pay for, giving it a fresh take compared to typical online search engines.
No Ads, No Commissions in ChatGPT Online Shopping
Unlike traditional web search engines that show sponsored results, OpenAI’s new shopping update promises a cleaner experience. There are no advertisements in search results, and OpenAI says it does not collect commissions from purchases made via ChatGPT.
The shopping results are based purely on data, like product details, pricing, and independent reviews, rather than paid placements. OpenAI uses structured metadata from third-party sources to present these results, avoiding the potential bias that comes with paid ads.
ChatGPT Shopping Update Aims to Rival Search Giants
This move positions OpenAI as a real challenger to Google and other search engines, which often focus on advertisements and sponsored results. By skipping ads and concentrating on genuine product recommendations, ChatGPT aims to offer a more user-focused alternative for those who are tired of sorting through paid links.
OpenAI reports that ChatGPT’s search capability has become one of its most popular tools since launching last year. The service recorded more than 1 billion web searches in the past week alone.
By February this year, weekly active users had already surged past 400 million, according to a company spokesperson.
What Makes the New ChatGPT Shopping Features Different?
The update stands out for several reasons:
1. Personalised Recommendations
Ask for specific advice (“Best eco-friendly running shoes for flat feet?”), and ChatGPT will tailor its results to suit your needs.
2. Real Images and Reviews
Visual results help users quickly compare options. Summaries and ratings from various sources are included to help you make an informed choice.
3. Direct Purchase Links
Everything is in one place. If you find something you like, there’s a link to buy it straight away.
4. No Advertising Pressure
You won’t see ads, pop-ups, or sponsored results, which means you get unbiased information.
5. Available for All Users
You don’t need a special subscription. Everyone—from Pro users to those not logged in—can try the new ChatGPT shopping experience.
Shopping With AI Is Now Even Easier
The combination of improved search, unbiased recommendations, and rich product information makes ChatGPT online shopping easier and more enjoyable. Whether you want to find the best headphones for working from home or compare home appliances, ChatGPT does the searching for you without pushing paid links or ads.
Source
Reuters – OpenAI rolls out new shopping features with ChatGPT search update
Explore more entrepreneurial insights and success stories at Inspirepreneur, your go-to magazine for business innovation and leadership.
